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PansophIQ

Capabilities · Segmentation & MaxDiff

Segments you can find again, and priorities you can quote.

A segmentation nobody can apply to next year’s sample is a slide. A message ranking nobody can quote is a chart. We build both to be used: a typing tool that assigns new respondents, and priorities reported as shares.

Intelligence from the structure hidden in the sample.

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Segmentation with a deployable typing tool

  • Author the battery in the same instrument as everything else, so segment membership sits beside every other answer.
  • Form the segments, then build the classifier. You get the typing tool that assigns a new respondent to a segment — for the next wave, for the CRM, for the sales team.
  • Segments become a sorting axis. Every count, share, and interview grid re-cuts by segment without re-analysis.
  • Bases reported. Segment sizes carry their bases; a segment too small to read is flagged, never forced.
  • Qualitative carry-through. Recruit interviews by segment; the transcripts carry the label, so “what do the early adopters actually say?” is a filter.
Segments — sizes with bases
Value-driven switchers31.0%
Guideline-led26.0%
Access-constrained24.0%
Late adopters19.0%
Bases214 · 179 · 166 · 131 of 690 typedall readable
Typing toolAssigns a new respondent from the same batteryheld-out accuracy reported

Segments — sizes with bases. Representative Illustrative values.

MaxDiff, for lists a rating scale flattens

  • Balanced designs for the item count and set size you specify, with each item shown often enough to be estimable.
  • Reported as shares, in percentages — an item’s standing your client can act on, not a coefficient that needs a footnote.
  • The full item list is carried through; nothing is dropped to fit a design.
  • Anchored where it matters, so “top of the list” and “worth doing” are not confused.
MaxDiff — item standing
Once-daily dosing18.4%
No routine monitoring16.2%
Fewer clinic visits14.1%
Lower out-of-pocket cost12.7%
Established safety record9.8%
Home administration7.5%
14 items shown, 6 of 14 listedFull item list carried through — nothing dropped to fit the design

MaxDiff — item standing. Representative Illustrative values.

Combined, on one respondent record

Rank messages with MaxDiff, read the ranking by segment, then interview the people who ranked a message last and find out why — one instrument, one record, no merge.

Common questions

Can we bring our own battery?

Yes — programmed as provided.

How is the typing tool delivered?

As a scoring specification and a working classifier your team or your client’s team can run; documented, with its accuracy on held-out cases.

How many items can MaxDiff handle?

Dozens; the design and the number of screens per respondent are sized in the proposal.

Do you deliver the segment profiles?

Yes — profiles, sizes with bases, and the discriminating variables, in your template.

Bring us the battery or the list. You get segments you can find again and priorities you can quote.

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